Pentiuk, Couvreur & Kobiljak P.C.Attorneys And Counsellors at Law
Call Us For An Initial Consultation
734-407-7193 | 773-435-9064

What makes a trade practice deceptive?

It is a common marketing practice among business owners in Michigan and Illinois to emphasize the positive aspects of the products and services on offer, while paying as little attention as possible to the negative aspects. You may wonder if this represents a deceptive trade practice. According to FindLaw, it does not qualify as a deceptive trade practice in the eyes of the law. In order to categorize a trade practice as deceptive, you have to make a claim that is demonstrably false or deliberately misleading. 

Nevertheless, the definition of deceptive trade practices is far-reaching and includes the following:

  • Misrepresenting used, damaged, reclaimed or altered products as brand-new
  • Selling counterfeit goods while claiming that they are the genuine article
  • Making false claims about needed repairs, replacements or services
  • Intentionally keeping an insufficient amount of products in stock to meet expected demand

One particular way that auto dealers can engage in deceptive trade practices, though certainly not the only way, is to reduce the number of miles showing on a car's odometer by resetting it, disconnecting it or setting it back. 

Another way of deceiving potential customers is by falsely claiming that a particular product or service has the certification, approval or sponsorship of a well-known entity known to be trustworthy, often without the individual or entity's knowledge. 

The Uniform Deceptive Trade Practices Act is in place in several states, including Illinois and Michigan, to enable class action lawsuits against a company believed to have engaged in deceptive trade practices, even if the plaintiffs occupy a collective area that extends beyond state lines. 

The information in this article is not intended as legal advice but provided for educational purposes only.

No Comments

Leave a comment
Comment Information

Call Our Offices In Wyandotte, Mi And Chicago, IL

Wyandotte Office
2915 Biddle Avenue
Edelson Building
Suite 200
Wyandotte, MI 48192

Phone: 734-407-7193
Fax: 734-281-7102
Map & Directions

Chicago Office
33 North LaSalle
Suite 3350
Chicago, IL 60602

Phone: 773-435-9064
Fax: 773-289-0767
Map & Directions

Email Us For a Response

How Can We Help You

Bold labels are required.

Contact Information

The use of the Internet or this form for communication with the firm or any individual member of the firm does not establish an attorney-client relationship. Confidential or time-sensitive information should not be sent through this form.


Privacy Policy

ABA Illinois State Bar Association Indiana State Bar Association Federal Bar Association State Bar of Michigan